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Dr. Daniel Käsmayr

Principal Scientist – Ideation, Scouting, Networks, BASF SE

Biography:

Daniel is the expert for early stage innovation management at BASF. He joined BASF in 2007, and has moved from research via technology scouting into innovation management. Being a polymer chemist by training he is now bridging the worlds of science, IT and business. He has worked in projects ranging from developing innovative materials, identifying useful technologies, studies of trends and foresight, to developing and implementing IT tools.

During his time as a technology scout he launched BASF’s internal ideation platform as a bottom-up initiative, and is now growing this platform beyond R&D from within the extended staff of the CTO/CEO.

Speech:

Running an ideation tool as a PLATFORM

Abstract

We launched the ideation platform at BASF as a bottom-up initiative. Looking into best practices we found most of them only applicable to top-down initiated innovation programs, forcing us to look elsewhere for inspiration. This we found in the platform economy, and my presentation will explore what we learned, and how we applied this to grow the ideation platform beyond its original focus of research to encompass a major part of the corporation’s knowledge workers.



Corporate Address: B2BEUROPE, Kingsfordweg 151, 1043GR, Amsterdam ( The Netherlands )

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