Embracing Disruption – interactive session ( Duration: 60 minutes)


The world is changing at such an incredible scale and pace. Market lines are being blurred. Value is being redefined. Disruptive technologies are having a meaningful impact on our customers’ lives and as they embrace these new, practical solutions, corporations risk getting left behind. Join us for an interactive session where we will discover the forces that are driving disruption and how you can “bash and build” ideas in the context of disruption that are fit to fight in this evolving landscape.


  • Understand the drivers of disruption

  • Learn to “bash and build” ideas in the context of disruption

  • Feel empowered to be the catalyst for your ideas to grow

Conducted by: Cesar Lastra

Cesar Lastra is the founder of Bash and Build, a learn-by-doing innovation consultancy. With a background in strategy, insights and capability building, he spent 20+ years working in a variety of corporate and agency roles in the U.S., Latin America, and Europe for global companies like Coca-Cola and SABMiller.

Today, Cesar advocates a hands-on approach to innovation and collaborates with companies and individuals around the world — including insurance, automotive, retail, finance and consumer goods industries — to develop their ideas!

Cesar is also a fellow of the Chartered Institute of Marketing and The Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA).

More information: http://www.bashbuild.com/