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Business Model InnovationWorkshop( Duration 90 minutes)

Scalability for different numbers of participants:

Participants will be split in teams of 5-7 members.
teams are possible and will be facilitated in parallel.
materials and handouts will support the facilitation.

Workshop layout: “concurrent engineering”

If there is more than one team, different teams will follow either of two approaches tosystematic business model innovation:

-The Model Canvas (after Osterwalder & Pigneur)
-Business Model “Playcards”(after Gassmann & coworkers).

The original work of these researchers is adapted to fit the workshop. The results created bydifferent teams will be compared and combined to maximize the learning across teams.

What participants will take away from the session

A decade after the publication of “Businenss Model Generation”by Alexander Osterwalder and Ives Pigneur, “business model”is still an often loosely definedterm. As a result, individuals and organizations miss out on opportunities to make their innovations successful.

In this workshop, participants will collect hands-on experience how business models can be designed in a systematic and team-based creative process. They apply one method and learn from other teamshow they have employed another method.With the experience collected in the workshop, and with the references provided, participants will understand what it takes to conduct successful business model design workshops.Fundamental idea: use an engaging case study “crying for a better business model”Participants will work on a product innovation case study. The product is real and wasintended to support people from the most underprivileged communities. Unfortunately, inthe end the product was not successful. In the workshop we simulate helping the inventorwith designing business model prototypes to make the invention more successful in themarketplace.

Conducted by:Micheal Ohler

Founder,Micheal Ohler Consulting

  • Consultant for strategy, innovation and operational excellence
  • Renowned expert for systematic innovation and design: TRIZ
  • ,outcome-driven innovation, business models, design thinkingHonorary CFO of the European Six Sigma Club in Germany
  • Certified Lean Six Sigma Master Black Belt
  • Doctor in experimental physics.

Starting his career in fundamental research in France and Brazil,Michael joined a German technology startup and moved on to workwith Infineon in Munich, with roles in Quality, Finance and Operational Excellence. From “chip-building”, he then joined themanagement teamof a Hamburg-based shipbuilding company.He has since consulted companies in Europe, North America andAsia and enjoys working with diverse teams to go after breakthrough goals.

Corporate Address: B2BEUROPE, Kingsfordweg 151, 1043GR, Amsterdam ( The Netherlands )

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