Ana Cecilia Villalobos

Ana Cecilia Villalobos

Ana Cecilia Villalobos

Global Innovation Leader, Belcorp Swiss Office

Biography:

Ana holds the role of Global Innovation Leader – Swiss Office for Belcorp, a leading direct-sales cosmetics company in Latin-American. She is a Peruvian born in Santiago de Chile, and has lived in Chile, England, Poland and Switzerland.

Prior to her current role she was responsible for researching and analyzing new market opportunities, especially in Eastern Europe. Earlier in her career, Ana was Product Development Manager for the Fragrance Category at Belcorp, responsible for the analysis of market and olfactory opportunities, to build a strong and competitive product portfolio for the three different brands of the company. Ana started her career at Belcorp assisting the Skin Care category manager at that time. She began her career as Brand Manager in the Pharmaceutical Industry, at the second largest pharmaceutical company in Peru at that time, Medifarma Laboratories.
Ana holds a BSc in Business Administration and MBA from Piura University, in Peru. She resides in Geneva with her husband and son.

Speech:

Adaptability: a key trait to innovate facing the fast moving economy