Cesar Lastra

Cesar Lastra

Cesar Lastra

Founder, Bash and Build Front End Innovator, Strategist, Speaker, Disruptor

Biography:

Cesar is a front-end innovator with a background in strategy, insights and capability building. Bash and Build advocates a hands-on approach to innovation and helps individuals, SME’s and large multinationals develop new ideas to their full potential.
Prior to starting bash+build, Cesar spent 20+ years working both agency and client side — with Y&R, Colgate-Palmolive, The Coca-Cola Company, SABMiller plc and Drink Works. Since then, he has been privileged to lead workshops, training sessions and ideation sessions in 30+ countries for clients such as 3M, Allianz, Abbvie, Bentley, Societe Generale, Tesco, SABMiller, Carlsberg, EFES Rus, Gemalto, Novartis, Top Right Group, Sunbulah Group, NFU Mutual, HSBC and UBS.
Along the way, he has seen beautiful examples of innovation come to life all around the world. Yet it seems so many more, potentially great ideas, have either been left on Post-Its and flipcharts following an ideation session, have died a slow, stage-gated death or have just been applied ineffectively as a one-off tactical idea. Cesar has started bash+build because we need to raise the floor on innovation and discover the innovator in all of us. Believe. Bash. Build.is a simple, yet effective roadmap to define your challenge, collaboratively seek potential solutions and get a tangible output to your innovation challenge!
When Cesar is not bashing and building, he is also a course director at the Chartered Institute of Marketing and a Fellow of the Royal Society for the Encouragement of Arts (RSA). He also enjoys speaking about innovation at conferences around the world!

Interactive workshop:

Embracing Disruption