Executive Director & VP, Head of Design EMEA, Visa
Kevin Lee is Vice President and Head of Design at Visa, Inc, responsible for setting the vision and the strategy of design and user experience in Europe and CEMEA. Previously he was responsible for building and leading Visa’s global digital design team and brought in human-centered design and design thinking expertise to help designing the innovative digital product experiences as well as innovative design systems platform which has been recognized by Fast Company for 2017 Innovation by Design Awards.
Prior to Visa, Kevin led the design studio at Samsung responsible for the overall product strategy and design of wearable and IoT and launched Gear Fit. Kevin was also responsible for the global design team at eBay and Paypal, where he led the design efforts on several key products such as checkout, shopping cart, and shopping showcase to name a few. Prior to eBay, Inc., Kevin headed up the design team at Whirlpool Corporation designing and launching the company’s first digital touch screen consumer products with several CES awards and industry recognitions. Before Whirlpool, Kevin ran a global cross-functional team of designers and engineers at GE Healthcare driving and launching award-winning software and hardware products, one of which is called Vscan where it was named by TIME magazine as The 50 Best Inventions of 2009.
He has a M.S. in Human-Computer Interaction from Carnegie Mellon University, and graduated from Mercer University with a B.S. in Technical Communication / Ergonomics. Kevin is contributing author for several books and keynote speaker and presenter at some of the influential design conferences in the world.
Humanizing Commerce – Using Co-creation to Create better Customer Journeys
The future of commerce is being radically reshaped by new technologies, but only when they are combined with purposeful design can we bring to life the vision of breaking down the walls between the online and offline experience. This presentation will outline the key elements of co-creation and design, looking at how to create a more intuitive commerce experience by examining three different case studies: retail, mobility and open banking. Most importantly, this discussion will examine how human-centered design can help shape and adapt to consumers’ desires to make purchases when and where they want in a way that engages them.