Sebastian Sanchez

Sebastian Sanchez

Sebastian Sanchez

Senior Director of Global Commerce Innovation, Heineken

Biography:

Son, brother, husband and father of 3. Elite athlete in the top 1% of Ironman; 10X IM finisher and 6X IM70.3 World Championship finisher. 20 years of experience in general management and commercial areas of multinational companies at market and regional/global roles. Since 2017, Sr. Director of Global Commerce Innovation at Heineken.

Speech:

Bringing (Corp) Innovation to the Next Level; going from Product Innovation to New Business Models
As a company, Heineken has always been leading the pack of the industry when it comes to innovation, reaching levels of aprox. 10% of revenues coming from product innovations.
Product innovations will continue to be important, but in the world we see today, business model innovation is proving to be essential. Across industries, business model innovators delivered over 4X more shareholder returns than product innovators. And, in most cases, this new “type of innovations” is coming from new players that are changing the rules of the game in many industries.
So, how are we doing it?